broadcast
cost calculator.
Estimate the cost of WhatsApp broadcasts by country and category, compare the Meta API with Manychat, and see your expected return.
Region
Marketing
$ 0.0625
Utility
$ 0.0068
Authentication
$ 0.0068
Service
$ 0.0068
Volume
Campaign messages / month
Split
36% mkt · 64% util
Campaigns, offers, remarketing and launches.
Cost
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Orders, alerts, billing and payments. Since Oct 1 also charged inside the 24h window.
Cost
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Verification codes (OTP) for login, sign-up and payment confirmation. Same rate as utility.
Cost
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Free-form replies inside the 24h window (agent, bot or AI), charged at the utility rate. Enter your estimated monthly total.
Cost
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Meta gives 1,000 free service messages per WhatsApp number each month. They are not deducted here, so this is a conservative estimate. Conversations started from click-to-WhatsApp ads are also free.
Simulate with a contact list (CSV)
Drop your CSV here or click to choose
Required column: country_code (e.g. BR, US)
Return
Set a campaign volume to calculate your return.